Bob Carilli

President/CEO at Medium Click, LLC

Greater Los Angeles Area

Current
  • Speaker at NRMLA (National Reverse Mortgage Lenders Association)
  • Small Business Board Member at Vistage International
  • President/CEO at Medium Click, LLC

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3 more...

Past
  • Director, Online Marketing at SHOP.COM
  • Speaker at SMX Advanced: Seattle
  • Speaker at PubCon - WebmasterWorld, Inc.

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20 more...

Education
  • SMX Advanced Seattle
  • WebMasterWorld PubCon
  • Search Engine Strategies Conferences
  • San Diego State University
  • Boston University
  • Iona Prep

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3 more...

Recommended
Bob has 25 recommendations 25 people have recommended Bob
Connections
500+ connections
Industry
Online Media
Websites

Bob Carilli’s Summary

Online Marketing has always been the primary focus of my professional career. Currently, I am the President/CEO at Medium Click which is a new online marketing company that I recently cofounded. For the past seven years, I have been working both in house and as a consultant for companies including GoEcuador.com, TEMA Contemporary Furniture, USA Real Estate License, RealtyTracker, Lowfares.com, Murad, Kelley Blue Book, Artbeads.com, Teleflora and SHOP.COM.

I spent my early career at agency structured companies working on large interactive projects for such clients as AT&T, John Hancock, IBM, Lipton, Travelocity, several P&G Brands and Pfizer, to name a few. My first position was as one of the producers on AT&T's 1996 Olympic Games Interactive Initiative, which was the top commercial Olympic Internet site and advertising campaign for the 1996 Atlanta Games. The initiative was the recipient of numerous industry awards and press recognition, including two 1996 CASIE awards, a 1996 Mar.com award, and a 1997 ADDY Award. I received my B.S. Degree in Television, Film and New Media Production from San Diego State University.

Bob Carilli’s Specialties:

Search Engine Marketing, SEM, Search Engine Optimization, SEO, PFC, PPC, Inquiry Marketing, Email Marketing, Online Marketing, Banner Advertising, Online Advertising, Project Management, Producing, Streaming Media, Distance Learning, Online Education, Business Development, Programming, Vendor Negotiation, Information Architecture, User Interface Design, Video Production, DVD Production, CDROM Production, MAC Compatability, Filmmaking, Motion Picture Production, Film Production, Screenwriting

Bob Carilli’s Experience

  • Speaker

    NRMLA (National Reverse Mortgage Lenders Association)

    (Financial Services industry)

    October 2008 — Present (3 months)

    I will be a featured panelist on the Effective Online Marketing Strategies Panel at the NRMLA 2008 Annual Meeting & Expo in Los Angeles.

  • Small Business Board Member

    Vistage International

    (Privately Held; 51-200 employees; Professional Training & Coaching industry)

    June 2008 — Present (7 months)

  • President/CEO

    Medium Click, LLC

    (Privately Held; 1-10 employees; Marketing and Advertising industry)

    June 2007 — Present (1 year 7 months)

    Medium Click is focused on providing online marketing services to select clientele while building out our own portfolio of online businesses. We fuel our growth through in house development of our web properties and via partnerships. If you are interested in finding out what types of sites we're interested in buying or partnering with, please contact me as described below.

  • Search Engine Marketing Consultant

    Artbeads.com

    (Privately Held; 51-200 employees; Retail industry)

    March 2007 — Present (1 year 10 months)

    Facilitated and managed migration of all PPC Management from an external agency to in house. Formulated SEO Best Practices and strategies for ongoing expansion. Deployed the Art Beads Blog at Artbeadsblog.com. Continued consultation on SEM and general online marketing matters.

  • Member

    Producers Guild of America

    (Non-Profit; 1001-5000 employees; Motion Pictures and Film industry)

    November 2003 — Present (5 years 2 months)

    - Sub-committee for development & management of FilmUSA.org (2006)
    - PGA NMC Alternate Board Delegate (10/05 to 2/06)
    - Active Member since November 2003

  • Owner

    sketchy.com

    (Privately Held; 1-10 employees; Entertainment industry)

    April 1996 — Present (12 years 9 months)

    sketchy.com is the first domain I ever bought and it's been through several iterations over the years... It's currently set up as a social meta search engine but who knows what the future will hold. Are you interested in buying sketchy.com? Make me an offer I can't refuse and please don't waste my time.

  • Director, Online Marketing

    SHOP.COM

    (Privately Held; 51-200 employees; Retail industry)

    July 2006 — August 2007 (1 year 2 months)

    I was responsible for Online Marketing Strategies, Initiatives and Partnerships including Search Engine Marketing (SEM), Search Advertising (PPC), Search Engine Optimization (SEO), Affiliate Marketing and Online Display Advertising.

  • Speaker

    SMX Advanced: Seattle

    (Privately Held; 11-50 employees; Marketing and Advertising industry)

    June 2007 — June 2007 (1 month)

    I was a featured panelist on the panel entitled, Paid Search & Tricky Issues at the Inaugural SMX Advanced Conference in Seattle:

    http://searchmarketingexpo.com/smx_advanced07/

  • Speaker

    PubCon - WebmasterWorld, Inc.

    (Privately Held; 1-10 employees; Internet industry)

    November 2006 — November 2006 (1 month)

    I was a featured panelist at the Las Vegas PubCon Conference on the panel entitled, Corporate Mega Site SEO Management:

    http://www.pubcon.com/sessions.cgi?action=view&record=37

  • SEO Consultant

    Murad

    (Privately Held; 51-200 employees; Online Media industry)

    May 2005 — August 2006 (1 year 4 months)

    Planned and implemented Search Engine Optimization strategies.

  • Director of Search Engine Marketing

    Argus Interactive Agency

    (Privately Held; 11-50 employees; Online Media industry)

    January 2006 — August 2006 (8 months)

    Argus SEM Services include paid search strategy and management, as well as Search Engine Optimization. Some of their clients are Cedars Sinai Medical Center, New Horizons Computer Learning Centers, Murad, Lowfares.com, Vortex Doors, Effectur Tax Solutions and Walter Foster Publishing.

  • Speaker

    Search Engine Strategies Conference NYC

    (Privately Held; 201-500 employees; Online Media industry)

    February 2006 — March 2006 (2 months)

    I was a featured panelist at the New York Conference on the session entitled, Vertical Creep Into Regular Search Results:

    http://www.jupiterevents.com/sew/winter06/agenda.html#1015-3

  • Advertising Initiative Manager

    Kelley Blue Book

    (Privately Held; 201-500 employees; Online Media industry)

    August 2005 — January 2006 (6 months)

    My efforts were focused on generating strategies and white papers in support of the OEM Advertising Sales and Editorial Teams, as well as Search Engine Marketing for KBB.com.

  • Online Marketing Consultant

    Media Data Corporation

    (Privately Held; 51-200 employees; Online Media industry)

    November 2005 — January 2006 (3 months)

    Strategic Consulting around FamilyMediaGuide.com

  • Online Marketing Consultant

    RealtyTracker

    (Privately Held; 11-50 employees; Online Media industry)

    May 2005 — August 2005 (4 months)

    - Generated marketing requirements and aided in implementation
    - Planned and implemented Search Engine Optimization strategies
    - Planned and managed ongoing Search Marketing Campaigns
    - Planned and managed affiliate marketing strategies

  • Internet Marketing Director / Consultant

    The Screenwriting Conference in Santa Fe

    (Privately Held; 11-50 employees; Motion Pictures and Film industry)

    June 2003 — June 2005 (2 years 1 month)

    - Generated requirements & aided in the production of SCSFe.com Web site
    - Planned & implemented Search Engine Optimization & Marketing strategies
    - Advised Staff on production & marketing matters
    - Helped out at annual conference

  • Director of Marketing & Production

    USA Real Estate License

    (Privately Held; 11-50 employees; Internet industry)

    January 2004 — March 2005 (1 year 3 months)

    - Generated requirements and managed production
    - Planned and implemented Search Engine Optimization Strategies
    - Planned and managed ongoing Search Marketing Campaigns
    - Planned, managed and produced Email Marketing Newsletters to a 60,000+ subscriber base
    - Maintained Webtrends Site Analytics to study site usage patterns and behavior trends
    - Company sites included: CaliforniaLicense.com, USARealEstateLicense.com, FloridaRealEstateLicenseOnline.com, TexasRealEstateLicenseOnline.com & IllinoisRealEstateLicense.com

  • Marketing Manager / Consultant

    Veritasiti Corporation

    (Privately Held; 11-50 employees; Internet industry)

    August 2003 — September 2004 (1 year 2 months)

    - Generated requirements & aided in the production
    - Planned & implemented Search Engine Optimization strategies
    - Maintained Webtrends Analytics to study site usage patterns & behavior trends
    - Advised the CEO & Executive Staff on all production & marketing matters
    - Company sites included: PSVratings.com & CurrentAttractions.com

  • Producer / Marketer

    TEMA Contemporary Furniture

    (Privately Held; 51-200 employees; Internet industry)

    July 2002 — August 2003 (1 year 2 months)

    - Art Direction, Graphic Design, Photography, Photo Optimization & HTML
    - Produced first ever TV commercial to air on Local Networks & Cable
    - Planned & executed online marketing initiatives including eBay Campaigns
    - Planned & managed Search Engine Optimization efforts
    - Implemented & maintained Webtrends Analytics
    - Managed & produced monthly Email Newsletter to a 10,000+ subscription base
    - Assisted in planning & deploying Dynamic eCommerce Functionality
    - Directly responsible for a 75% increase in Internet originated sales

  • Partner / Consultant

    GoEcuador.com

    (Privately Held; 1-10 employees; Internet industry)

    March 2000 — May 2003 (3 years 3 months)

    - Provided consultation to the CEO including SEO & SEM efforts
    - Deployed the "Quito EarthCam" Live Robotic Camera
    - Installed & managed the company’s Quito Office 6/00-5/02
    - Produced tourism videos for the Ecuadorian Military & other entities 5/00-5/02
    - Produced & launched this tourism portal for Ecuador

  • Senior Producer, Streaming Media

    e-Media

    (Privately Held; 11-50 employees; Internet industry)

    July 1999 — March 2000 (9 months)

    - Woodstock99 for Woodstock.com & Microsoft
    - Euro2000 Qualification Game PPV Web Broadcast for VideoSport.com
    - Mike Tyson vs. Orland Norris LIVE ucFive Web PPV for SHO.com
    - GQ 2000 Men of the Year Awards Web broadcast
    - "Concert on the Creek" Web Broadcast for Dawson's Creek
    - Drew Carey Show Web Simulcast for Warner Brothers & ABC TV
    - EarthCam's New Years Eve 2000 LIVE from Times Square
    - PETA Millennium Gala Web Broadcast from Paramount Studios for Zilo.com
    - Rapsheet Magazine Hip Hop Convention & Concert Web Broadcasts
    - World Wrestling Federation LIVE PPV Web Broadcasts
    - Weekly WWF "ByteThis" Web Broadcasts
    - URC LIVE Web Radio Broadcast 24hrs a day from Bogotá, Colombia
    - Mariah Carey "Heart Breaker" release for Microsoft/Sony
    - Medlecture.com - Accredited Distance Learning for Doctors
    - Pitney Bowes Xplor Conference & Equipment Debut Web Broadcasts
    - James Bond 007 Web Video Clips for Microsoft
    - Savage Garden & David Bowie online music releases for Microsoft

  • Producer

    Modem Media Poppe Tyson

    (Public Company; 201-500 employees; mmpt; Internet industry)

    January 1998 — July 1999 (1 year 7 months)

    - IBM Initiatives including the Shop IBM eCommerce & Global Services sites
    - Alamo Rent-A-Car Initiatives - Location Kiosks & Alamo.com
    - AT&T Initiatives including @Home Rich Media & Business Unit Projects
    - Produced digital audio/video projects and managed Digital AV Studio

  • Producer / Consultant

    Blue Marble

    (Privately Held; 11-50 employees; Internet industry)

    September 1997 — January 1998 (5 months)

    - Proctor & Gamble Initiatives
    - Always.com, Pampers.com, & SunnyD.com
    - USWEST Mega Speed DSL Launch

  • Producer / Consultant

    Eagle River Interactive

    (Public Company; 11-50 employees; Internet industry)

    May 1997 — September 1997 (5 months)

    - Pfizer Depression-info.com, Bell Atlantic & American Express Initiatives

  • Producer / Consultant

    Swatch

    (Public Company; 11-50 employees; Internet industry)

    February 1997 — September 1997 (8 months)

    - Pro Team Web Site, new watch launch Web Sites, and other initiatives

  • Producer / Consultant

    SiteSpecific

    (Privately Held; 11-50 employees; Internet industry)

    January 1997 — May 1997 (5 months)

    - Lipton RecipeSecrets.com and SABRE Travelocity.com Initiatives

  • Producer

    Modem Media

    (Public Company; 201-500 employees; mmpt; Internet industry)

    February 1996 — January 1997 (1 year)

    - Produced & launched first ever John Hancock Web Site, JHancock.com
    - Second Shift Event Manager at AT&T's Global Olympic Village
    - Associate Producer on various AT&T Initiatives
    - AT&T 1996 Summer Olympic Games & Business Web Sites

  • Announcer & Audio Technician

    The IMPROV

    (Privately Held; 11-50 employees; Performing Arts industry)

    January 1995 — September 1995 (9 months)

    - Opened & Closed Live Comedy Shows
    - Comedians including Jon Stewart, Chris Rock, David Spade & many others
    - Set, managed & controlled all audio, video & lighting for & during live shows
    - Produced live show video recordings for performers

  • Intern

    Miramax Films

    (Public Company; 51-200 employees; Motion Pictures and Film industry)

    June 1995 — August 1995 (3 months)

Bob Carilli’s Education

  • SMX Advanced Seattle

    NA, Search Engine Marketing and Optimization, 2007 — 2007

  • WebMasterWorld PubCon

    NA, SEM & SEO, 2006 — 2006

  • Search Engine Strategies Conferences

    Attendee, Search Engine Marketing, 2002 — 2006

    Attended Search Engine Strategies Conferences in Dallas (2002), New York (2004 & 2006) and San Jose (2004 & 2006).

  • San Diego State University

    BS, TV, Film & New Media Production, August 1993 — December 1995

    Activities and Societies:
    Kappa Sigma

  • Boston University

    NA, TV & Film Production, September 1991 — August 1993

    Activities and Societies:
    Kappa Sigma

  • Iona Prep

    HS, 1987 — 1991

Additional Information

Bob Carilli’s Websites:

Bob Carilli’s Interests:

Film, Filmmaking, TV, Television, Producing, Screenwriting, Writing, Reading, Digital Video, DVD, Video, Digital Photography, Photography, Streaming Media, Business Development, Real Estate Investing, Real Estate Development, New Technology, Internet, Online Media, Web, Computers, MAC, Apple, Hiking, Biking, Travel, Movies, Theater, Broadway

Bob Carilli’s Groups:

Producers Guild of America New Media Council
PGA, PGA NMC
Vistage International

  •    eOffice
  •    The Convergence Technology Council
  •    OCEAN - Orange County Executives And Networkers
  •    Internet Technology Hub
  •    San Diego Business
  •    OCTANe
  •    The Kappa Sigma Fraternity
  •    Search Marketing Salon
  •    GoBigNetwork Startup Community
  •    San Diego State University Alumni
  •    Web & Marketing Analytics Group - IQ Workforce
  •    Film Financing Forum
  •    Streaming Media Professionals
  •    Modem Media Alumni Group
  •    Tier1 Bid Management: Pay per click software
  •    Linked Orange County California
  •    PubCon

Bob Carilli’s Honors:

AT&T's 1996 Olympic Games interactive initiative was the top commercial Olympic Internet site and advertising campaign for the 1996 Atlanta Games. The initiative was the recipient of numerous industry awards and press recognition, including two 1996 CASIE awards, a 1996 Mar.com award, and a 1997 ADDY Award.

Bob Carilli’s Contact Settings

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  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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